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Selected Works

Meddle

Brand Identity

New brand identity for Meddle – an innovative dating app that lets the dater's friends swipe for them. The work included logo, color palette, app design, development of cartoon characters, and execution of material for ad campaigns.

Illustrations

A selection of my best illustrations. I mainly work with vector illustrations and often strive for a style with a naturalistic feel and a touch of magical realism. When working with clients, I focus on finding the most suitable style that fits their brand's needs, whether it is flat, organic, isometric, geometric or something that is outside the box.

MicroSun

Branding

Microsun is a portable artificial sun used to battle winter depression. The lamp can be powered by kinetic energy, so the more you move, the more your MicroSun shines. The work included logo, color palette, app design, and execution of material for ad campaigns.

MicroSun App

Interaction Design – UX/UI

Project goal: To design the companion app for SunInc's MicroSun lamp. The app must motivate the user to use the lamp and to stay active. The styling of the app must comply with the MicroSun style guide and the design must be based on thorough user testing.

Voksenverden

A hand drawn poem collection

VOKSENVERDEN is a Danish poem collection written by the author Marie Markvard Andersen. I designed the collection's visual appearance – a process that included handwriting the text of the collection's 29 poems and hand drawing the illustrations.

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San Franselfie

Poster and Postcard

Project goal: to create an illustration to be used for posters and postcards visualizing how it is to ride the iconic cable cars of San Francisco in our modern age. The work was based on a real life-study of the cable cars in San Francisco. The first multiple iterations were drawn by hand on iPad using Adobe Draw and Apple Pencil. Further work and final iteration made in Adobe Illustrator. The title typeface was specifically designed for the project with inspiration taken from vintage travel posters and the San Francisco Giants' iconic brand.

Maria Hagsten Michelsen portrait

I'M a freelance graphic designer and illustrator, who helps clients develop their brand and define their essence through carefully crafted designs. I'm a Dane living in San Francisco, mixing Scandinavian minimalism with the passion and craziness of the golden state.

I have a masters degree in comparative literature, which makes me highly skilled in telling a brand’s story in an optimal way. I also have a keen visual eye that is always drawing inspiration from the world around me.

When I’m not designing, working on illustrations while listening to music or interacting in the Dribbble community, I’m probably drinking a cold IPA with my hubby or hanging out with my favorite peeps.

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San Francisco, CA