Maria Hagsten Michelsen
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graphic design & illustration

Selected Works

San Franselfie

Poster and Postcard

Project goal: to create an illustration to be used for posters and postcards visualizing how it is to ride the iconic cable cars of San Francisco in our modern age. The work was based on a real life-study of the cable cars in San Francisco. The first multiple iterations were drawn by hand on iPad using Adobe Draw and Apple Pencil. Further work and final iteration made in Adobe Illustrator. The title typeface was specifically designed for the project with inspiration taken from vintage travel posters and the San Francisco Giants' iconic brand.

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Maria Hagsten Michelsen portrait