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Selected Works

Bloom

Product Design • Visual Design

I'm co-creator of a new investment tool, which makes it easier for users to find quality stocks. I conducted user interviews, did wireframes and prototypes, developed the brand identity, build the style guide system, created joyful illustrations, and wrote front-end code.

MicroSun App

Product Design • Visual Design

Project goal: To design the companion app for SunInc's MicroSun lamp. The app must motivate the user to use the lamp and to stay active. The styling of the app must comply with the MicroSun style guide and the design must be based on thorough user testing.

Read article about the process

Meddle

Product Design • Branding

New brand identity for Meddle – an innovative dating app that lets the dater's friends swipe for them. The work included logo, color palette, app design, development of cartoon characters, and execution of material for ad campaigns.

MicroSun

Product Design • Branding

Microsun is a portable artificial sun used to battle winter depression. The lamp can be powered by kinetic energy, so the more you move, the more your MicroSun shines. The work included logo, color palette, app design, and execution of material for ad campaigns.

Illustrations

A selection of my best illustrations. I mainly work with vector illustrations and often strive for a style with a naturalistic feel and a touch of magical realism. When working with clients, I focus on finding the most suitable style that fits their brand's needs, whether it is flat, organic, isometric, geometric or something that is outside the box.

Maria Hagsten Michelsen portrait

With a user centered design approach, I base my product design on four pillars: 1) How does it work 2) How does it look 3) How does it feel 4) How does it behave. These four pillars must work together to create an overarching cohesive experience for the user.

With a master's degree in comparative literature I also utilize my storytelling skill to emphasize with the users as well as to ensure that a product's brand tells a unifying story. As a Dane living in San Francisco, I like to mix Scandinavian minimalism with the passion and craziness of the golden state.

When I’m not designing or interacting in Dribbble's community, I’m probably drinking coffee with my favorite peeps or swimming in the bay like a real Viking.

I'm currently looking for new work opportunities as a product designer or visual designer. CV available here

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San Francisco, CA